💗 Pink Shirt Day is recognized on the last Wednesday of February in Canada. It began in 2007, and has grown into a nationwide movement championing kindness and anti-bullying efforts — perhaps more meaningful now than ever. Today, the initiative is recognized in almost 180 countries worldwide!
What started as just 50 shirts in 2007 has grown into thousands & thousands worn across the country today. In 2025 alone, proceeds raised helped reach over 45,000 children & youth through various organizations & community programs.
Today, some of our team and drivers wore pink shirts, sharing smiles & positive vibes across the GTHA! At RFRK, we believe everyone on our team and in our community deserves to feel safe & valued for being themselves. Authenticity matters to us, and we’re proud to spread good energy by showing up for this inclusive initiative.
We encourage everyone to take a moment to reflect on the impact of kindness, whether it’s standing up for a friend, welcoming someone new, or simply leading with compassion. From sporting your favourite pink shirt to donating here, every act of support counts. Small actions can mean the world.
What acts of kindness have you seen this week? We’d love to hear about them! 💞
